Allison Conover
CPG Shopper Marketing Manager | Blending Data Insights & Creative Strategies to Drive Consumer Engagement and Sales
- Role
- Manager, Shopper Marketing at Dan-O\'s Seasoning
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Allison Conover
Brand manager with a passion for crafting compelling narratives and driving strategic…
Experience
Manager, Shopper Marketing
Jan 2024 — Present · Louisville, KY, US
As a Brand Manager specializing in Shopper Marketing within the CPG industry, I work within cross-functional teams to help drive brand growth by enhancing the consumer shopping experience across key retail touchpoints. I leverage in-depth shopper insights and data analytics to inform strategic decisions, optimize product placement, and design impactful promotional campaigns.Key Responsibilities & Achievements-Develop and execute shopper marketing strategies that increased brand visibility and sales, working closely with retailers and brokers-Manage shopper insights initiatives, utilizing both quantitative and qualitative data to understand consumer behavior and tailor marketing programs-Lead the creation and implementation of in-store activations, digital promotions, and point-of-sale (POS) materials to drive engagement and conversion-Analyze retail performance metrics to continuously refine marketing tactics, achieving measurable increases in household penetration and sales-Coordinate with sales team to align marketing plans with broader trade marketing goals, supporting key account management and retailer relationships.This role has allowed me to blend creativity with data-driven decision-making, working with retailers to execute campaigns that resonated with consumers and delivered tangible business results.
Education
University of Kentucky
Bachelors, Merchandising, Apparel, Textiles and Design
1993 — 1997
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