Allison Cohen
Senior Director, Omnichannel Strategy at Bristol Myers Squibb
- Role
- Senior Director, Omnichannel Strategy at Bristol Myers Squibb
- Location
- Lawrence, NJ, US
- LinkedIn followers
- 500 followers
About Allison Cohen
Analytically-savvy, versatile, digitally-focused marketing and advertising professional with over 20 years of experience overseeing the strategic development and execution of digital marketing plans for my clients. I have extensive experience driving digital transformation across a variety of paid and owned channels.
Experience
Senior Director, Omnichannel Strategy
Mar 2026 — Present · Lawrenceville, NJ, US
Education
Boston College
Bachelor of Arts (BA), Psychology
1993 — 1997
Skills
- Marketing Communications
- Brand Development
- Sponsorship
- Digital Media
- Promotions
- Marketing
- Email Marketing
- Publishing
- Event Planning
- Social Media
- Online Marketing
- Crm
- Strategy
- Digital Marketing
- Interactive Marketing
- Mobile Marketing
- Event Management
- Digital Strategy
- Social Media Marketing
- Content Strategy
- Marketing Strategy
- Web Analytics
- Integrated Marketing
- Management
- Online Advertising
- Advertising
- Competitive Analysis
- Creative Direction
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