Allison Carissimi

About Allison Carissimi

Gone are the days where companies sell products-today, they attract customers. As customers gain increasingly more power in the marketplace, it is imperative for companies to understand customer\'s needs and deliver against them in order to remain competitive. I have spent over 20 years understanding and predicting customers needs and preferences through the application of research methods and data science.My career spans multiple industries including consumer packaged goods, grocery retail, and financial services. As a professional, I describe myself as: · A data science leader who understands the application of advanced science and analytics to uncover customer insights to solve unstructured business problems.· A seasoned customer and shopper insights researcher having led end to end research process across qualitative and quantitative methods. I have a proven track–record of analyzing and integrating insights from customer attitudes and behaviors to tell a holistic customer story, delivering action-oriented recommendations on how to improve performance with consumers and customers to drive business value. · An experienced CX strategist responsible for leading others to operate in a more customer-centered, experience-led manner by applying principles accomplished through rich customer research, insight synthesis, collaboration, and facilitation, ultimately translating insights into inspiring, actionable frameworks that balance both customer and business need. · A passionate leader of high-performing individuals and teams dedicated to developing future leaders for over a decade.

Experience

1. Head of Decision Sciences

   Fifth Third Bank

   May 2021 — Present

   Currently co-leading the Decision Sciences Group, looking after a team of ~50 across multiple functions including data science, spatial science, decision science, and market research. The DSG team is responsible for powering data-driven decision making through data and science.

Education

• Wheeling University

  B.A.

  1996 — 2000

• Cleveland State University

  Masters

  2000 — 2002

Skills

• Management
• Market Research
• Quantitative Research
• Marketing Research
• Analytics
• Data Analysis
• Segmentation
• Analysis
• Customer Insight
• Consumer Behaviour