Allison Brown

About Allison Brown

As an Influencer Marketing Manager, I oversee the influencer marketing efforts to drive brand awareness, content creation, and sales conversions. In previous roles, I also oversaw and executed all social media marketing channels for the brand.I completed a BS in Business Administration from The Ohio State University with a specialization in marketing. During my time at Ohio State, I was a member of the Honors Cohort and the Mortar Board Honor Society programs.I currently reside in Nashville, TN. I am a certified personal trainer and nutritionist. My passion for health and wellness extends beyond my roles within companies and is truly a huge part of my life. Key competenciesInfluencer marketing, public relations, e-commerce, field marketing, entrepreneurship, event planning, social and digital marketing, campaign management, social media management

Experience

1. Senior Influencer Marketing Manager

   CVS Health

   Mar 2023 — Present

   oversee summer marketing intern & celebrity endorsement project -launch CVS ambassador program -execute monthly influencer seeding boxes -create dynamic monthly influencer campaigns to support retail initiatives -vet influencer lists to find the best brand partners -approve influencer content for posting -create influencer briefs that align with retail store goals

Education

• The Ohio State University Fisher College of Business

  Bachelor of Science (B.S.), Marketing

  2012 — 2016

• The Ohio State University

  Bachelor of Science, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

  2012 — 2016

Skills

• Research
• Microsoft Office
• Editing
• English
• Event Planning
• Indesign
• French
• Photoshop
• Marketing
• Microsoft Word
• Time Management
• Customer Service
• Public Speaking
• Social Media
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Teamwork