Allison Boyd Crane

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALLISON BOYD CRANE

Outcome-focused full-stack growth manager with a proven track record of leading high-impact teams and driving growth across the funnel. I have 10 years of experience growing B2C companies in tech and e-commerce, with a focus on optimizing the user lifecycle- activation, engagement and retention of customers, pricing and monetization, building personalization engines, and leading major product launches.In my roles, I’ve demonstrated the ability to-Lead a Team: Inspire a shared vision across a team of designers, engineers, analysts, researchers and marketers to build toward an outcome, making pivots when necessary-Player/Coach: Directly manage a team of high-performing individuals, reaching aggressive KPIs quarter after quarter while also focusing on personal & professional development -Building roadmaps & influence direction: Identify growth opportunities from product usage patterns and key insights resulting in experimentation roadmaps and sequencing based on expected impact and level of effort -Experimentation: Leverage qualitative & quantitative data to build data-driven hypotheses, and test with a/b testing methodologies. Proficient in experimentation evaluation, with a deep understanding of sample size, significance level, and biases that might influence results-Measurement: Identified key KPIs and developed tracking to drive accountability and enable communication of impact-Value propositions and positioning: Understanding the functional and emotional jobs of the consumer to build value propositions and effective campaign positioning -Make informed decisions: Quickly analyze information available and make informed decisions with the best outcomes for the customer and company in mind.