Allison Barnes
- Role
- Group Media Director at The Many
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Allison Barnes
Marketing leader with proven ability to drive revenue by balancing branding and demand…
Experience
Group Media Director
Sep 2012 — Present
Launched media department for previously creative-only agency. Grew to a team of 4 professionals, managing 8 clients. As department continued to expand, helped recruit and continue to partner with full-time media lead. Highlights include- Pioneered for QDOBA a new UGC-based form of \"trollvertising\" on twitter that generated brand buzz by featuring real customer tweets in a fun way in paid and organic media.#theirwordsnotours - Developed, executed and monitored US advertising launch for a global online jewelry brand. Created year 1 model to estimate measurable short-term sales impact and potential longer-term impact of campaign on brand, response and conversion metrics. Designed cause marketing effort for Sambazon,#purplefortheplanet, including on-campus event, influencer outreach, and social promotion. Surpassed brand goals- Executed and optimized a highly localized New Year, New You social campaign for Sambazon that drove a double digit increase in sales vs. prior new year campaigns.
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