Allison Austin
Experienced marketer who leads with curiosity, enthusiasm and gratefulness
- Role
- Staff VP, Marketing Strategy & Insights at Elevance Health
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Allison Austin
At Elevance Health, our team drives growth and retention across key business segments, leveraging strategic market planning and insights to enhance our brand\'s market share. In the current role, we\'ve successfully cultivated broker relationships and executed local market initiatives, contributing to the robust performance of Individual, Medicaid Renewal, and Small Group business segments.Our go-to-market strategies are underpinned by targeted B2B events and sponsorships, ensuring alignment with business objectives. Collaborating with cross-functional teams, we\'ve advised on local market needs and spearheaded awareness campaigns. This approach has empowered the organization to navigate competitive markets effectively and manifested in increased acquisition and awareness for Elevance Health.
Experience
Staff VP, Marketing Strategy & Insights
Nov 2022 — Present · Atlanta, GA, US
Cultivates broker relationships, acquisition, awareness- Drives awareness, growth, retention of Individual, Medicaid Renewal and Small Group business segments- Advises and executes local market needs- Drives go-to-market B2B events, conferences and sponsorships
Education
Castleton University
B.S., Business Administration, Marketing
1989 — 1993
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