Allison Asplund
Director, Strategic Marketing Programs @ServiceNow
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WORK HISTORY
Director, Strategic Marketing Programs @ServiceNow
In this role, I lead the global Account-Based Marketing strategy, collaborating with hyperscalers and GSIs to drive joint pipeline growth, accelerate co-sell initiatives, and expand whitespace within strategic enterprise accounts. Ensuring alignment and enablement of my team and cross-functional stakeholders to execute comprehensive ABM programs. This involves close coordination across partner, field marketing, and sales teams - from account selection and targeted solution plays to CXO engagement and curated GTM journeys, all aimed at influencing and accelerating the pipeline.
EDUCATION
San José State University
Bachelor's degree, International Business
SKILLS
ABOUT ALLISON ASPLUND
I’m a marketing leader with extensive experience driving strategy, leading teams, and executing integrated programs across field marketing, c-suite, global campaigns, ABM, and partner-led initiatives. I have a proven track record of elevating brand presence, enabling sales, and scaling programs that deliver measurable business impact. I’m passionate about unlocking new business opportunities, expanding strategic enterprise accounts, and fostering strong cross-functional collaboration.
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