Alli Lawson

About Alli Lawson

As an Account Director at Insight Global, I don’t just manage accounts - I cultivate meaningful relationships that drive market growth and fulfillment. At IG, I am a leader, a catalyst for growth, and an intrapreneur, always on the lookout for opportunities to innovate from within. I take pride in my own professional and personal development, and equally in the growth of others on my team.Our team’s culture is more than just a part of us - it’s our unique strength. It’s this distinct blend of values and attitudes that has solidified Insight Global’s standing in the professional services industry. We don’t just deliver - we create. Our outcomes are human-centered and partnership-focused, designed to endure and add value over time.

Experience

1. Account Director Sales Development Manager

   Insight Global

   Jan 2025 — Present · Portland, OR, US

   Driving a marketing‑aligned Sales Development program focused on sub‑industry segments (Retail, QSR, Tech) to accelerate pipeline and elevate Account Manager performance. My goal: integrate Sales Development rigor with strategic marketing plays to deliver measurable growth and client impact.2025 Highlights:• As an SDM generated $47k in net‑new weekly revenue YTD with my team - 57% above the annual company target of $30k, with a strong pipeline positioned for continued acceleration. Targeted $60k minimum growth by year‑end, with stretch ambition to surpass my previous record as highest‑grossing SDM in 2022.• Elevated team performance through mentorship and enablement, driving early revenue starts to significant milestones, contest wins, and strategic account expansions across retail, telecom, tech, and airline segments. Activated high‑impact plays that unlocked incremental revenue, advanced enterprise RFPs, and secured placements on key marketing initiatives with global brands.• Delivered a 83.3% Net Promoter Score (NPS)- well above the industry average of ~30–40%- across hundreds of consultants, signaling exceptional client and consultant satisfaction and reinforcing brand loyalty.• Secured two net new Evergreen Custom Talent Services solutions for the largest enterprise customer, expanding service scope and deepening partnership through tailored delivery models.• Activated cross‑functional collaboration with Marketing and Account teams to position sellers for enterprise contests, RFP wins, and brand‑aligned campaigns across marquee accounts.

Education

• University of Saint Thomas - School of Business

  Bachelor

Skills

• Pricing
• Interviews
• Troubleshooting
• Telecommunications
• Temporary Staffing
• Event Planning
• Multi-Channel Marketing
• Karaoke
• Customer Service
• Staffing Services
• Strategic Communications
• Proposal Writing
• Marketing Strategy
• Recruiting
• Mobile Applications
• Crm
• Salesforce.com
• Copywriting
• Quality Assurance
• Time Management
• Account Management
• Social Media
• Marketing Research
• Microsoft Word
• Lead Generation
• Temporary Placement
• Competitive Analysis
• Budgets
• Customer Satisfaction
• Testing
• Email Marketing
• Project Management
• Junior Golf
• Management
• Google Analytics
• Social Networking
• Market Research
• Editing
• Consulting
• Leadership