Alli Guerra
Director of Content @Business Insider
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WORK HISTORY
Director of Content @Business Insider
Develop and produce branded content programs that have yielded $50M+ in revenue and increased favorable brand perception and awareness for Fortune 500 brands-Lead narrative strategy for branded content storytelling across Business Insider’s brand partnership portfolio, guiding a team of writer/strategists developing campaigns for a global audience of 200M+-Developed AI-powered GPT workflows that reduced strategy and content production time by up to 50%, enabling teams to focus on higher-impact marketing initiatives
EDUCATION
Fordham University
Bachelor's Degree
Wissahickon High School
High School Diploma
ABOUT ALLI GUERRA
Strategic narrative leader helping companies turn complex ideas into clear, compelling market stories.I work at the intersection of editorial storytelling, brand strategy, and audience insight, developing narrative frameworks and integrated campaigns that connect complex ideas with real audiences. My nonlinear background spans media, marketing, and social-first storytelling across digital, video, and interactive platforms.Things I love building: big narrative platforms, culturally relevant campaigns, and stories that make brands feel human.When I’m not writing for brands, I’m probably “workin’ on a screenplay” (thanks Childish Gambino)She/her/hers
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