Allie Tsavdarides
Strategist | Consumer Driven | Brand Builder
- Role
- Vice President, North America Marketing at HOKA
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Allie Tsavdarides
With 20+ years of experience building and transforming iconic global brands, I am a values-led leader with the consumer and culture at the center of my work. I have a proven track record of establishing sustainable growth strategies, driving internal cultural change, with the outcome of leading healthy commercial acceleration for brands in the apparel and footwear industry.Currently, I serve as VP of Marketing for HOKA North America, where I lead a multi-disciplinary team to deliver long-range brand, consumer and category strategy, integrated planning and seasonal campaigns including integrated media and growth marketing, omni-channel amplification, partnerships and collaborations, events and experiences through holistic, seasonal go-to-market plans.In previous roles, I have successfully led and implemented new global and regional brand strategy and creative positioning, consumer segmentation strategy and fully integrated GTM/seasonal campaign development, community and influencer activations, PR and comms with a network of agencies across multiple markets and disciplines for brands such as UGG, Faherty, New Balance, and TOMS.I am passionate about building relevant, distinct, inspiring brands that resonate with consumers and drive positive impact. I am proud to lead leaders and, together, ignite curiosity and innovation with our teams through fostering a culture of trust and inclusion, candor and collaboration.
Experience
Vice President, North America Marketing
Dec 2024 — Present · New York, NY, US
Education
Winthrop University
Bachelor’s Degree, Integrated Marketing Communications
Jonkoping University
International Media & Communications, School of Mass Communication
Skills
- Leadership
- Marketing Communications
- Strategic Communications
- Editing
- Wordpress
- Marketing
- Brand Management
- Digital Marketing
- Content Strategy
- Marketing Strategy
- Community Building
- Management
- Creative Writing
- Community Outreach
- Blogging
- Event Management
- Advertising
- Social Media
- Content Management
- Brand Development
- Public Relations
- Event Planning
- Social Media Marketing
- Copywriting
- Social Networking
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