Allie Schroeder
Marketing Leader and Strategist - B2C Content and B2B Mktg/Sales Integration
- Role
- Marketing & Account Director at Holland Adhaus
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Allie Schroeder
I\'m a creative professional with over 15 years of experience in marketing, design, and…
Experience
Marketing & Account Director
Feb 2018 — Present · Cincinnati, OH, US
Holland Adhaus is a full-service marketing agency specializing in B2B and B2C advertising for a diverse range of clients. I led the creative services department and supported company growth as a member of the executive leadership team. Accomplishments and responsibilities:Developed and implemented new strategies and practices to establish long-term business objectives and provide strong and sustainable organizational leadership.Creative and art director, project manager, editor, and final approval on all internal and external creative projects including estimating and budgeting.Developed and executed integrated marketing strategies and content across all channels including digital, social, OOH, video and OTT, email marketing, PR, and print for B2B and B2C clients.Led over 15 website builds including user experience, design, content, and SEO strategy.Designed reports on website analytics and KPIs and recommended changes based on data.Wrote and edited video and radio scripts, website copy, blogs, SEO content, social media posts, digital and traditional ads, and print collateral.Graphic design, video editing, and audio editing.Hired, managed, and motivated employees and contractors to maximize capacity while developing roles and responsibilities.Grew creative services department from 3 members to 7increasing company competencies for additional clients and revenue streams.Identified and implemented improvements to business processes and productivity.Revamped new client onboarding by implementing and writing statements of work and contracts.Led client pitch meetings.Served as Account Executive on top-earning accounts.Managed vendor relationships and negotiated contracts.Streamlined internal meeting schedule by taking initiative to learn and train all staff on our project management and time-tracking software.
Education
Western Kentucky University
undergrad courses, Photojournalism
2004 — 2005
University of Kentucky
BA, Integrated Strategic Communications
2005 — 2008
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