Allie Oosta
Director of Marketing, Amazon
- Role
- Chief Merchandising Officer, North America Stores at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Chief Merchandising Officer, North America Stores
Oct 2024 — Present · Seattle, WA, US
Happily leading a talented and high-energy team of 130+ merchandisers and marketers overseeing:1.*Product Merchandising*(Fashion, Sports, Outdoors, Beauty, Home, Lifestyle, Toys, Pets, Consumables, Consumer Electronics, Luxury, and beyond).2.*Performance & Channel Marketing*(Paid Social, Influencers, Organic Social (@amazonfashion,@amazonhome,@amazonbeauty,@amazonprime,@amazon), Display Ads, Email, Push Campaigns, Print Lookbooks, Amazon.com Homepage & Search, and beyond).3.*Deal & Event Merchandising*(Prime Day, Prime Big Deals Day, Black Friday/Cyber Monday, Holiday, Back to School, Off to College, Valentine\'s Day, Mother\'s Day, Father\'s Day, etc.)
Education
University of California, Berkeley, Haas School of Business
Master of Business Administration (MBA)
Grand Valley State University
Bachelor of Arts - BA, Creative Writing
Skills
- SEO
- Social Media
- Web Content Writing
- Creative Writing
- Marketing
- Copy Editing
- Project Management
- Search Engine Optimization (SEO)
- Email Marketing
- Proofreading
- Copywriting
- Magazines
- Web Content
- Editing
- Newsletters
- Academic Tutoring
- Subject Line Strategy
- Management
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