Allie Lichtenberg
Media buying
- Role
- Programmatic Trading Lead (Contract) at AdLib DSP
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Allie Lichtenberg
With over a decade of experience optimizing digital campaigns across 30+ buying platforms, I now run AD LUCEM, an independent media buying consultancy focused on driving measurable performance in social, search, display, and video advertising.I specialize in campaign optimization, media analytics, and advanced attribution—helping brands maximize impact through incrementality, MTA, and frameworks. My background spans industries like retail, CPG, DTC, pharma, auto, and finance, and I thrive on solving complex media challenges.Beyond buying media, I’m passionate about process design and cross-functional training, ensuring that strategy, execution, and measurement align for success.Before launching AD LUCEM, I held senior roles at top media and ad tech companies, including Hearst, IPG, Dentsu and Accordant Media. My responsibilities at these companies included programmatic strategy, customer success, and media optimization. My experience also includes working with major brands like Crocs, Humana, LG, Parachute, and Priceline, managing high-performing teams, and driving data-driven advertising excellence.Let’s connect and optimize—aggressively. Buying Platform Experience:The Trade Desk | DV360 | Xandr | Amazon | Yahoo | Beeswax | Quantcast | Adelphic | Moloco | DeepIntent | Google Ads | Microsoft | Meta | Snapchat | Pinterest | Snapchat | Reddit | LinkedIn | X | Taboola | Twitch | PodscribeMeasurement Platform Experience:Measured | M-Squared | Google Analytics | NorthbeamHobbies & Interests:Frank Lloyd Wright\'s Architecture | Lego | Miniature Dioramas | Interior Decorating | Cooking | Cleaning | Homemaking
Experience
Programmatic Trading Lead (Contract)
Aug 2024 — Present
AdLib is an easy-to-use DSP with no monthly minimums, founded by early and long-term MediaMath employeesThrough my work with AdLib I get to do what I do best - optimize media and share programmatic best practices with an amazing team
Education
Manhattanville University
Bachelor of Arts, Biology; Chemistry; Studio Art
Iona University
Master, Business Administration
2009 — 2012
New York University
Certificate, Historic Preservation Studies
2019 — 2020
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