Allie Kouch

About Allie Kouch

I’m a Senior at Fordham University’s Gabelli School of Business with a 3.9 GPA, majoring in Marketing with a concentration in Marketing Analytics. I grew up in West Chester, PA, where I completed my high school degree at Archmere Academy before moving to New York. I am interested in full-time positions where I can develop hands-on expertise in e-commerce strategy, optimizing user experience, driving site merchandising initiatives, and analyzing performance marketing campaigns to maximize online engagement and sales.As a Marketing Scholars Candidate, I am one of 40 students selected for a program designed to advance marketing careers through exposure to industry leaders and unique professional opportunities. As one of 10 students in the Honors Thesis program, I am conducting a three-semester research project examining The Impact of Source Type and Transparency on Consumer Purchase Intent in Social Media Beauty Advertising. In addition to my research, I serve as Social Media Co-Head of the United Student Government Operations Committee and as Vice President of Fordham’s Photography Club, where I developed leadership, strategic planning, and digital content skills.Outside the classroom, my internships have allowed me to turn academic concepts into real-world results. At Aberdeen Investments, a UK-based global investment company with $504.2B in AUM, I supported a team of nine Fixed Income Analysts by completing an in-depth credit analysis of a CRO company and designing Powerpoint stock pitches aligned with macro trends such as digitalization, demographics, and deglobalization. At EQT Exeter, a global real estate company, I leveraged LinkedIn Analytics to evaluate LinkedIn SEO and UX opportunities while curating LinkedIn content to strengthen brand positioning. At ChicShack Boutique, an online retail boutique, I used Canva to create daily social media content, improved engagement, and utilized CommentSold Analytics to track purchase behavior and live-stream performance.At Fordham, I have collaborated on team projects that combined research and analysis into final presentations. In Gabelli’s Consulting Cup, my team developed a solution to improve Coca-Cola’s ESG perception, and in my sophomore year, we created a business plan for SinkMat, a washable silicone placemat for communal spaces.You can contact me at a•••••@fordham.edu. I look forward to hearing from you!

Experience

1. Fcs Marketing Scholar and Intern

   Financial Communications Society

   Jan 2026 — Present

Education

• Fordham Gabelli School of Business

  Bachelor of Science - BS, Marketing