Allie Kolb
Digital Merchandising & Ecommerce Strategy @VF Corporation
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WORK HISTORY
Digital Merchandising & Ecommerce Strategy @VF Corporation
Portland, OR, US
Providing contract support to optimize campaign and seasonal merchandising, enhance onsite search and personalization, and improve the end-to-end consumer journey across site and app. Recent work includes onsite search optimization, AB testing and personalized content, and data-driven UX improvements. Experienced in omni-channel planning, promotional strategy, merchandising playbook development, and leveraging analytics to drive strategic pivots and revenue growth.
EDUCATION
Oregon State University
Bachelor's degree
University of Oregon
Continuing Education Certificate
ABOUT ALLIE KOLB
I’m a digital commerce and website experience leader with 15+ years of experience driving…
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