Allie Allison Melanson Kelley
Marketing Assistant @Byu Athletics
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WORK HISTORY
Marketing Assistant @Byu Athletics
Provo, UT, US
Football- Planning and executing Cougar Canyon (pre-game tailgate for fans)Men\'s Basketball- Executing on-court promotions in coordination with corporate sponsorships - Setting up the arena for gamedaySoftball- Increased average game attendance by 180%, ranked #23 nationally in average game attendance- Running game production/showcalling- Overseeing script writing and advertising efforts - Creating videoboard elements - Running music during games through ClickEffects- Writing the marketing plan for the 2025 season, and 25th season of BYU softball
EDUCATION
Brigham Young University
Epidemiology- Public Health
ABOUT ALLIE ALLISON MELANSON KELLEY
I\'m a people-first problem solver with a passion for sports marketing and fan experience. As an epidemiology major working in sports marketing, I\'ve found meaningful ways to connect my learning and my job- especially through data analysis and process improvement. I love finding patterns, learning about fans and using that data to improve the fan experience.My experience working in academics within college athletics opened my eyes to the unique energy and drive of student-athletes. That’s where I found my spark- supporting people, planning ahead, and improving systems to make an impact. Whether it\'s organizing projects with a spreadsheet or brainstorming new ways to elevate engagement, I\'m at my best when I\'m blending creativity with strategy.
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