Allie Golden
VP, Group Creative Director | Mentor & Coach | Digital Expert
- Role
- Vice President, Group Creative Director at Publicis Groupe
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Allie Golden
Creative executive with 20 years of experience leading high-performing teams and…
Experience
Vice President, Group Creative Director
Apr 2024 — Present
VP, Group Creative Director within CoLab - Publicis Groupe\'s largest Power of One account, servicing Pfizer.Serve as the creative agency of record across all divisions of the Pfizer business, with strategic oversight and creative leadership spanning multiple high-impact therapeutic areas. Report directly into the Primary Care, Vaccines vertical.• Global & U.S. Creative Lead for Abrysvo (RSV) Direct to Patient: Spearhead the consumer-facing creative strategy and execution for Pfizer’s flagship RSV vaccine brand across both domestic and international markets.• Creative Lead for Women’s Health (Menopause) – U.S. & Global: Drive the brand narrative and engagement strategies for Pfizer’s Women’s Health Menopause portfolio, shaping campaigns that resonate with a diverse, global audience.• Creative Lead for Essence x Pfizer Multi-Cultural Health Equity Initiative: Lead the multicultural strategy and creative for a key partnership between Essence and Pfizer, focused on health equity and community impact.
Education
University of Kansas
Bachelor of Fine Art
2003 — 2007
Skills
- Creative Concept Development
- Written & Oral Presentation Skills
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Patience
- Advertising
- Presenter
- Video Editing
- Mobile Applications
- Interactive Creative Direction
- Typography
- Sound Editing
- Determination
- Web Design
- Passion
- Digital Media
- Engaging Public Speaker
- Interaction Design
- Brand Development
- Creative Strategy
- Interactive Advertising
- Digital Marketing
- Client Presentation
- Concept Development
- Integrated Marketing
- Art Direction
- Creative Direction
- Creative Problem Solving
- Digital Strategy
- Logo Design
- Digital Art
- Adobe Creative Suite
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