Allie Carr Collins
Chief Marketing Officer @ Betterworks | Building scalable revenue engines in B2B SaaS
- Role
- Chief Marketing Officer at Betterworks
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Allie Carr Collins
I’m a revenue-minded SaaS marketing leader who builds growth engines that scale — from pre-revenue through acquisition.Over the past 15+ years, I’ve led marketing and GTM across B2B SaaS, with a focus on aligning narrative, systems, and execution so growth is repeatable, measurable, and durable. I’ve built inbound and outbound motions from the ground up, partnered deeply with sales and RevOps, and helped companies move from early traction to real momentum.
Experience
Chief Marketing Officer
Dec 2025 — Present · Houston, TX, US
Education
Sam Houston State University
MBA, MBA, Marketing Focus
2011 — 2012
St.Edward's University
BA, Psychology
2004 — 2007
Skills
- Marketing Strategy
- Marketing Operations
- Marketing Analytics
- Email Marketing
- Social Networking Strategy
- Website Management
- Campaign Management
- Salesforce.com
- Marketing Communications
- Social Media
- Event Management
- Web Content Management
- Webmaster Services
- Enterprise Software
- Market Planning
- Marketing
- Crm
- Management
- Cloud Computing
- Small Business
- Professional Services
- Start-Ups
- Trade Shows
- Saas
- Lead Generation
- Demand Generation
- Strategic Partnerships
- Brand Management
- Product Marketing
- B2b Marketing
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