Alexandra Murphy
Growth Initiatives Manager at Next Glass
- Role
- Growth Initiatives Manager, Producer Segment at Next Glass
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Alexandra Murphy
I\'m a product marketing and go-to-market leader at Next Glass, the parent company behind Ekos and Ollie. In my time at Ekos, I\'ve led more than 300 implementations across breweries, wineries, cideries, and distilleries of all sizes - so chances are, I\'ve worked with an operation that looks a lot like yours. That hands-on experience is what drives everything I do. I\'ve worked alongside producers navigating real operational challenges - managing inventory, streamlining sales workflows, getting invoices out the door, and figuring out how to do more with a lean team. I know that no two operations run the same way, and I bring that perspective into every project I work on. My goal is simple - make sure you have what you need to make the best decisions for your business.
Experience
Growth Initiatives Manager, Producer Segment
Jan 2026 — Present · Charlotte, NC, US
Leading go-to-market and commercialization for new products across the producer segment (Ekos + Ollie), turning launches into real revenue and adoption - working cross-functionally with Product, Engineering, Finance, and Ops teams to bring offers to market the right way.
Education
University of North Carolina Asheville
Bachelor of Arts - BA, Mass Communication/Media Studies
2015 — 2019
University of Sussex
Bachelor of Arts - BA, Communication and Media Studies
2018 — 2018
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