Allie Wiggins
VP of Growth @Havas Edge
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WORK HISTORY
VP of Growth @Havas Edge
At Havas Edge, we bring the attention to detail, nimbleness in-market and bespoke solutions of a boutique agency paired with the economies of scale and omni-channel prowess of a big network. We are data-obsessed, 100% transparent, and fully commissioned, meaning we only succeed when you succeed.Across all channels and platforms, we\'ll help you connect with your consumer at the right place and right time in order to deliver against your growth goals.
ABOUT ALLIE WIGGINS
With almost 10 years of experience at one of the industry\'s leading agency groups, I am proud to be able to contribute to the growth of our clients\' businesses through my expertise in cross-channel marketing including OTT/CTV, OLV, Linear TV, Audio, Paid Search, Paid Social, DIO, Programmatic Media, and other Digital Investments.As the VP of Growth at Havas Edge, I\'ve had the privilege of collaborating with the industry\'s greatest minds and spearheading innovative approaches to driving growth for the agency and our clients. I take the time to listen to my clients and their advertising challenges and then dive into the weeds as a scrappy problem solver.By working with brands that span from large enterprises to rapid-growth DTC companies, I have collaborated with a variety of clients to uncover bespoke solutions that deliver against their unique goals.My passion for the industry is evident in my commitment to staying ahead of the curve and being a lifelong learner. I\'ve had the privilege of witnessing the transformation of linear TV advertising and the growth of digital media, and I\'ve successfully navigated this evolution by providing clients with unparalleled results in OTT/OLV/CTV advertising as well as finding opportunities in offline media and areas for efficiencies on channels that make sense for a brand\'s target consumer.Some of the ways I can help your brand- Reach your desired audience with more precision and relevance, resulting in higher engagement, conversions, and ROAS- Discover new incremental audiences to expand your reach and acquire new customers, which leads to increased revenue and growth- Measure the true impact of media to make smart allocation decisions and deliver the best results- Activate a full-funnel media strategy with a roadmap for scaleNeed to drive conversions, improve CAC, or talk media strategy? DM me to chat about things like:Streaming TV/OTT/CTV- DIO- ProgrammaticLinear TV- National- Local- MVPDs- Syndication- Custom Ad UnitsDigital Media- Paid Search- Paid Social- Affiliate Marketing- Influencer Marketing- Display- Native- OLV- Audio- DOOHData Science- Response Attribution- Incremental Impact- Creative Fatigue- Pixel Solutions- CRM Data Connection- Custom DashboardsB2B | Business Development | CRM | CTV | CTV Advertising | Growth | Linear TV | Negotiation | New Business | OLV | OTT | Presentation | Salesforce | Sales | TV Advertising| Relationship Building
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