Allie Pernai
VP, Marketing Strategy, Business Banking @JPMorganChase
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WORK HISTORY
VP, Marketing Strategy, Business Banking @JPMorganChase
Chicago, IL, US
Lead paid, earned, and owned media campaigns across Business Banking’s Brand Amplification team and develop a cohesive media strategy to drive awareness, consideration, and acquisitions • Develop the social strategy for our Chase for Business LinkedIn to drive follower growth and cultural relevancy to growth-minded SBOs• Lead in-branch merchandising strategy across Chase for Business marketing partners including planning, creative development, and execution• Build business cases and secure funding from senior leadership for Business Banking’s media and branch investments tied to incremental accounts and positive ROI goals • Develop competitive marketing strategies to maintain and extend market share position for Business Banking through a holistic marketing approach
EDUCATION
University of Illinois Urbana-Champaign
Bachelor's degree, Advertising
Accademia Italiana di Moda, Arte, e Design
Art/Art Studies, General; Italian Language
ABOUT ALLIE PERNAI
Senior marketing and media strategy leader with 10+ years of experience driving brand growth, customer acquisition, and integrated media strategy across financial services, healthcare, and consumer brands. Currently leading marketing strategy initiatives at JPMorgan Chase, developing full-funnel campaigns that leverage paid, owned, and earned media to drive measurable business impact.My experience spans both Fortune 500 brands and global agency environments, including leadership roles supporting brands such as AbbVie, Porsche, and Kimberly-Clark.Core focus areas include:• Integrated marketing strategy• Customer acquisition and growth marketing• Marketing investment optimization• Cross-channel campaign development• Marketing analytics and attributionI’m passionate about building marketing strategies that combine data, creativity, and media innovation to drive meaningful business outcomes.
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