Allie Paxton
MBA | Senior Digital Marketing Leader
- Role
- Sr Manager, Digital Marketing at Sage
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Allie Paxton
Performance-driven, full-stack digital marketing leader with 10+ years of experience in the high-tech and cloud space, specializing in SMB/Mid-Market and Enterprise IT. Expert in leading and executing high-impact digital strategies that support growth at scale. Natural curiosity to test, measure, and optimize to maximize impact of paid channels/tactics contributing to pipeline growth. Exceptional track record in managing multimillion dollar budgets, defining channel budgets that align with demand and seasonality, all while driving cost efficiencies. Recent MBA grad with strong leadership and communications skills. Areas of Expertise: Digital Strategy | B2B | Demand Generation | Lead Gen | Brand | Reporting | Analytics | Marketing Intent | Funnel Management | Budgeting & Forecasting | Agency Management | Content Mapping | ABM | Paid Search | Paid Social | Display | Retargeting | PPL | Reviews | Online Video/CTV | Marketing Automation - Marketo Certified Expert
Experience
Sr Manager, Digital Marketing
Jan 2022 — Present
Head of all Sage Intacct US paid media channels, entirely leading digital strategy, budget management, agency/vendor management, & in-house execution Executes data-driven media strategies and channel spend allocations, guided by audience insights, data and seasonality/market conditions. Monitors performance and recommends areas to test, measure, and optimize to maximize digital impact. Develops and tracks against digital KPIs that align with business goals, maximizing bottom-line impact. Budget planning & effective management, driving efficiency across overall digital investment.
Education
University of Arizona
Master of Business Administration - MBA, Concentration in Marketing
2020 — 2022
Università degli Studi di Siena / University of Siena
Intensive Language and Culture Program
Cornell University
Marketing Strategy Certificate, Marketing
University of California, Santa Barbara
Bachelor of Arts, English, Minor in Art History and Architecture
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