Allie Marcey
AEM Website Content Lead at Sherwin-Williams
- Role
- Website Content Lead at Sherwin-Williams
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Allie Marcey
As an AEM Website Content Lead, I manage and publish digital content across Sherwin William portfolio sites using Adobe Experience Manager (AEM) Sites, ensuring content accuracy, consistency, and alignment with brand standards. I build and maintain landing pages, Product and Color Catalogs and other web experiences that support marketing and business objectives.I work cross-functionally with stakeholders, project managers, IT, UX designers, and creative teams, translating business requirements into compelling digital content. I also use Adobe Workfront and Jira to manage content workflows, track project timelines, and ensure timely delivery of assets.My role bridges content strategy and execution, with a focus on optimizing user experience, maintaining site governance, brand guidelines, and supporting scalable content operations.
Experience
Website Content Lead
Sep 2022 — Present
As an AEM Website Content Lead, I manage and publish digital content across Sherwin William portfolio sites using Adobe Experience Manager (AEM) Sites, ensuring content accuracy, consistency, and alignment with brand standards. I build and maintain landing pages, Product and Color Catalogs and other web experiences that support marketing and business objectives.I work cross-functionally with stakeholders, project managers, IT, UX designers, and creative teams, translating business requirements into compelling digital content. I also use Adobe Workfront and Jira to manage content workflows, track project timelines, and ensure timely delivery of assets.My role bridges content strategy and execution, with a focus on optimizing user experience, maintaining site governance, brand guidelines, and supporting scalable content operations.
Education
Canisius University
Bachelor of Science (B.S.), Dual major: Marketing/Finance
2014 — 2018
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