Allie MacNeill Doyle
Field Marketing Manager at Bentley Systems
- Role
- Field Marketing Manager at Bentley Systems
- Location
- Phoenixville, PA, US
- LinkedIn followers
- 500 followers
About Allie MacNeill Doyle
Field and events marketing leader with experience driving pipeline and revenue through high-impact in-person and virtual programs. I lead and mentor teams while aligning events, ABM, and multi-channel campaigns with sales priorities. Known for a collaborative, data-driven approach, I partner cross-functionally to deliver measurable results across SaaS, manufacturing, and global organizations.Long distance runner with eyes on completing the World Abbott Six-Star (and half way there!) Present mother and wife enjoying and managing the chaos that comes my way. Professional multi-tasker and dinner-seller to someone who \"only wants chicken nuggets\"(Please don\'t tell her the salmon wasn\'t chicken)
Experience
Field Marketing Manager
Aug 2024 — Present · Exton, PA, US
Created and implemented GTM strategy for largest industry within Bentley, driving over $9M in influenced opportunities-Executed tradeshows with industry partners, leveraging collateral, landing pages and speaking opportunities-Worked cross-functionally to drive ABM programs, incorporating sponsorships, webinars and print ads into the program to message test, drive awareness and pipeline-Executed hosted events including virtual and in-person-Visioned, created and executed OneBentley message, bringing together all of our partner solutions under one name, demonstrating consistency and clarity to key stakeholders.
Education
Neumann University
BA, Communications and Media Arts, Minor in Journalism
2008 — 2012
Northwestern University - Kellogg School of Management
Certificate of Completion, Accelerated Marketing and Leadership
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