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Current company Lovely Bride
Retail Apparel and Fashion · 124 employees · Founded 2010 · New York, New York, United States
Founded in 2010 on the belief that bridal could be way cooler, Lovely Bride is redefining the wedding dress shopping experience through fashion-forward design, expert styling, and genuine connection.
Today, Lovely Bride is a collective of 19 independently owned bridal boutiques across the United States and London. Each location offers a thoughtfully curated selection of wedding dresses from leading independent designers, creating an experience that feels personal, modern, and intentionally different.
At Lovely, luxury feels fun, not formal. Our shops are chic, welcoming spaces where knowledgeable stylists help every bride discover a wedding dress that reflects their individual style.
Our mission is to shape the future of bridal by championing original design, supporting independent designers, and creating feel-good experiences for brides. Lovely Bride is committed to making every step of the wedding dress shopping journey feel inspiring, personal, and unforgettable.