Allie Higgins
- Role
- Global Brand Marketing Director, Women\'s Fitness at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Allie Higgins
I’m an energetic, insights-driven brand marketing leader with a career built around…
Experience
Global Brand Marketing Director, Women\'s Fitness
May 2021 — Present
Earned an opportunity to drive brand strategy and clearly define, “What does Fitness mean to Nike?” Led an integrated digital/physical team in creating a high-level, aligned brand that comes to the consumer as a singular, powerful brand proposition. Motivated team to accelerate Nike’s first-ever Fitness & Wellness concept, Nike Well Collective, a distinct wellness proposition grounded in the 5 pillars of holistic fitness: movement, mindfulness, rest, nutrition, and connection. Developed the Global Women’s Fitness Strategic Brand Plan in partnership with the SR Director, achieving cross-functional buy-in and alignment to execute big ideas and key strategies across all global geographies and key cities.
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