Allie Hammond

About Allie Hammond

I love taking complex data and turning it into something clear, meaningful, and actionable. Over the years, I’ve led analytics teams, built predictive models, and helped some of the world’s biggest brands understand their customers on a deeper level. My sweet spot is where data meets strategy—solving messy problems, simplifying insights, and influencing decisions that move the business forward.I’m especially passionate about building strong teams and creating environments where people can grow, innovate, and deliver great work. Whether I’m developing new analytics frameworks, guiding cross-functional partnerships, or coaching future analysts, I’m driven by the impact that great insights (and great people) can make.If you’re interested in data-driven growth, customer behavior, CRM analytics, or elevating how organizations use insights—I’m always open to connecting.

Experience

1. Director of Retail Analytics

   Advantage Solutions

   Apr 2025 — Present

Education

• James Madison University

  BBA, Marketing, Mathematics Minor

  2013 — 2017

Skills

• Microsoft Office
• Microsoft Excel
• Management
• Leadership
• Project Management
• Microsoft Word
• Powerpoint
• Strategic Planning
• Research
• Access
• Statistical Data Analysis
• Multivariable Calculus
• Marketing Communications
• Interpersonal Skills
• Content Generation
• Social Media
• Social Media Marketing
• Advertising
• Search Engine Optimization (SEO)
• Teamwork
• Integrated Marketing Communications Planning
• Data Analysis
• Marketing Strategy
• Search Engine Marketing (Sem)
• Google Analytics
• Pay Per Click (Ppc)
• Consumer Insight