Allie Goldfein
Outbound Product Management at Cisco
- Role
- Strategy and Planning for Ctg Group at Cisco
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Allie Goldfein
Strategic Business Analyst & Marketing professional with 10+ years of experience across multiple industries transforming complicated concepts into easy-to-understand messaging and weaving that messaging into collateral that enables sales teams and partner organizations to realize exponential growth.
Experience
Strategy and Planning for Ctg Group
Oct 2019 — Present
Craft clear and effective messaging, optimize GTM activities, and lead training sessions for stakeholders including partners, sales, and customer success teams. Spearhead the planning, development, and structuring of offer processes and documentation, providing strategic messaging guidance for Collaboration Offers. Design and implement comprehensive communication strategies, overseeing an average of 25 offers per quarter. Proactively identify and promote opportunities to integrate offers in wider Cisco initiatives, collaborating with diverse teams to ensure successful implementation and execution. Notable Achievements at Cisco • Orchestrated content creation and enablement strategy for Webex Suite Offer, directing multiple workstreams, created ordering guide with 2k+ unique visitors in first 6 months, recently simplified ordering guide from 40 to 8 pages, contributing to over $234M AOV since the offer inception. • Engaged closely with sales, partner, and marketing teams to align messaging and timelines, conducting Early Partner Enablement (EPE) sessions for 46 partners worldwide on flagship Flex 3.0 Offer. • Developed Customer Experience Offer content featured in keynotes at WebexOne and Enterprise Connect. • Attained a high average satisfaction score of 4.6/5 for EPE sessions, with 60% of the top partner bookings attributed to participants of these sessions. • Own budget for collateral updates. Optimized cost savings of on average per year by overhauling the ordering guide creation process, streamlining publishing procedure. • Judge for Cisco Global Problem Solver Challenge and Cisco Grant Application Reviewer.
Education
Indiana University Bloomington
Bachelor of Arts (B.A.), Political Science and Government
2008 — 2012
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