Allie Gold

About Allie Gold

I have built my expertise in digital advertising, specifically in audience strategy development, media optimizations, data analysis, and insight generation. During my current role as the Group Director of Client Solutions I work with AWS to develop measurement frameworks and oversee all global reporting. My primary responsibility is to drive continued success for media and business key performance indicators. I currently manage a team of 10 people globally driven by the goal of inspiring and executing performance-led media plans.My background is rooted in media planning and buying, digital strategy, and ad operations. I have worked on a variety of campaigns including: global accounts, national accounts, and locally-targeted in the U.S. In my Communications Design and Planning roles I built my media planning knowledge leveraging industry and proprietary tools. I was appointed the Proprietary Planning Tools Lead, which resulted in training teams across the agency and developing localized planning strategies. Through my Partnerships roles I developed strong relationships with media partners, and negotiation skills across programmatic media, social, search, streaming audio, Connected TV, digital OOH, linear TV, print, and traditional radio. In this role I successfully launched beta content sponsorships across five leading publications, resulting in performance that was 100% higher than benchmarks. During my role as the Director of Audience Acceleration I worked with B2B and financial clients to develop customized audience strategies. They were built with first party data at the core to ensure durable advertising solutions in a cookie-less world. I have also built strong client relationships across all of the accounts I’ve worked on, which translated to +30% incremental revenue and an 84% lift in their likelihood to recommend the agency.

Experience

1. Integrated Client Lead, SVP

   Starcom

   Feb 2026 — Present · Chicago, IL, US

   Overseeing the Fortune Brands Innovations account

Education

• University of Illinois at Urbana-Champaign

  Bachelor

Skills

• Employee Engagement
• Microsoft Office
• Social Media
• Digital Marketing
• Excel
• Web Development
• Imovie
• Marketing
• Mac
• Microsoft Word
• General Office Duties
• Cross-Functional Communication
• Word
• Microsoft Excel
• Powerpoint
• Typing
• Spanish
• Google Docs
• Facebook