Allie Barrow
Growth Marketing Leader | B2B2C Marketing | Lifecycle Marketing l Healthcare Marketing
- Role
- Principal Partner Marketing Consultant at BetterUp
- Location
- Thousand Oaks, CA, US
- LinkedIn followers
- 500 followers
About Allie Barrow
I’m Allie! I’m a skilled marketer dedicated to connecting individuals to the care they the need through impactful and creative campaigns.With over 10 years of experience in marketing, customer engagement, and growth strategy, I’ve had the privilege of supporting large employers and health plans. I am deeply driven by mission-focused organizations, thriving in environments where I can research, test, analyze data, and optimize outcomes. Most recently, at Pivot, I led initiatives that’s resulted in 10x increase in enrollment through targeted improvements in e-mail marketing, direct mail campaigns, and registration flow optimization. As a team leader with over a decade of experience, I am passionate about mentoring teams and identifying opportunities for growth and development. Let’s connect!
Experience
Principal Partner Marketing Consultant
Sep 2025 — Present
Lead change management and partner marketing initiatives for enterprise clients, translating business goals into targeted, multi-channel campaigns that drive adoption and engagement. Serve as a strategic partner to cross-functional teams to develop executive communications, launch playbooks, and scalable campaign frameworks.
Education
Gonzaga University
Bachelor of Science (B.S.)
Boise State University
Master of Business Administration (MBA)
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