Allison Crooker
Producing Event Content That Gets Butts In Seats, Qualified Leads And Increased Brand Recognition🌻Award Winning Event Strategist & Content Producer 🌻Speaker
- Role
- Director, Event Content at Vmware
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
Experience
Director, Event Content
Nov 2017 — Present · Graham, NC, US
Manage a team of content professionals charged with developing the event content strategy for VMware\'s annual proprietary global event portfolio. In this position, I am responsible for: overall event strategy, design and execution in conjunction with VMware leadership; delivery of virtual and in-person event content across multiple business units and hundreds of products; multi-million dollar vendor contracts; event content messaging across all marketing channels; customer and internal stakeholder advisory board leadership; and pre- and post-event measurement/analytics.
Education
Harvard Business School
MBA
Harvard University
A.B., Sociology
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