Alli Grunthaner
Creative Director @Serta Simmons Bedding, LLC
Signup · Get unlimited contacts
WORK HISTORY
Creative Director @Serta Simmons Bedding, LLC
Lead the in-house Serta Brand Creative Team through concepting and developing branding and multi-channel benefit driven, consumer minded marketing campaigns for all product launches and retailer specific derivatives.•Led the standardization of all of Serta’s emails, banner ads, and quarterly promotions, cutting development for these types of assets by nearly 50%; driving stronger conversion through emails +85.53%(1.52% TY vs. 0.82 LY) and higher revenue ($104K TY vs.$84K LY).•Spearheaded the creation of our company-wide Retailer Marketing Guides; providing direction to our many retailers on where and how to properly utilize appropriate assets to effectively market our products•Manage relationships with external CGI agencies, photographers, photo retouchers, and video editors to ensure brand consistency across all of our assets.•Partner with our DTC team to continually optimize Serta’s site experience; with the creation of our Motion Essentials Adjustable Base PDP, DTC transactions rose +300%, driving a +345.83% rise in revenue ($5.8K LY vs.$25.9K TY) and a +99.16% conversion rate.
EDUCATION
Savannah College of Art and Design
BFA, Illustration, Graphic Design
ABOUT ALLI GRUNTHANER
Strategically minded, passionate creator with over thirteen years of brand, product, and retail marketing experience. An empathetic, hands-on leader who prides herself in fostering an open, collaborative workspace. Leads by example, helping teams do their best work by digging in and showing them how it’s done. Experience in both agency and in-house environments. Has worked on some of the most recognizable household brands, helping them show up competitively within the marketplace. Collaborates effectively internally and externally to foster productive partnerships that deliver results. Knows how to solve complex business problems with great creative solutions, always asking, “what’s next?”
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.