Alli Garrels

About Alli Garrels

Proven merchandising professional with extensive brand and product experience bolstered by a rich understanding of the lifestyle consumer, market, and retail landscape. Team and culture builder, mentor, and confident leader. Adept in working cross-functionally and engaging others within the organization, including senior leadership.LEADERSHIP• Nine years of managerial experience leading high performing experts, as well as hiring and training new team members, with focus on professional development and fostering strong team culture• Influence and affect adidas CTC GTM approach, planning, and execution through a critical lens, ensuring team delivers value through best-in-class tools and presentations• Lead inclusively by giving all team members a seat at the table and the opportunity to showcase their areas of expertise and unique points of viewMERCHANDISING• Over 15 years of merchandising experience rooted in thorough understanding of NAM customers and market trends across brand and commercially driven wholesale channels• Expert in insight-led merchandising – from cross-category assortment and ranging for key accounts, to in-store execution and visual direction at the brand and retailer level• Strong analytical skills and understanding of retail math with ability to interpret marketplace and financial data to build strategy and influence outcomes• Extensive product knowledge in footwear and apparel categories with emphasis on head-to-toe connectivity across all gendersCROSS FUNCTIONAL COLLABORATION• Strong knowledge of sales objectives, financial levers, and supply chain processes garnered over six years supporting and influencing adidas Sales teams, providing a unique point of view on the sell-in process• Well established and highly productive relationships forged with cross-functional partners across the organization• Trusted NAM merchandising point of contact for local Marketing Operations, JD Global, and JD market teams

Experience

1. Director Category Management, Sportswear Footwear - North America

   adidas

   Jul 2022 — Present · Portland, OR, US

Education

• Ball State University

  Bachelor of Arts (BA), Fashion Merchandising, Marketing

  2003 — 2007

Skills

• Merchandising
• Customer-Focused Service
• Apparel
• Store Management
• Visual Merchandising
• Driving Results
• Relationship Building
• Loss Prevention
• Retail
• Relationship Management
• Team Building
• Management
• Sales Management
• Store Operations
• Customer Service
• Fashion
• Sales
• Training
• Inventory Management
• Business Analysis
• Inventory Control
• Time Management
• Communication
• Assortment
• Product Knowledge
• Retail Sales
• Trend Analysis
• Profit
• Leadership
• Employee Engagement
• Cross-Functional Collaborations
• Merchandise Planning