Allen Wang
Project Manager, Marketing Strategy & Analytics @HelloFresh
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WORK HISTORY
Project Manager, Marketing Strategy & Analytics @HelloFresh
Toronto, ON, CA
Orchestrate marketing workstreams for marketing and multi-departmental initiatives, ensuring alignment between brand strategy, product development, and operational execution- Lead the strategic lifecycle of in-box printed media, managing the operational workflow for high-volume marketing collateral delivered to thousands of customers weekly- Oversee the team’s Jira ecosystem, triaging and prioritizing high-velocity data requests from stakeholders to optimize resource allocation and project throughput- Serve as a subject matter expert for initiatives requiring a dual Marketing and Operations lens- Manage the feedback loop between downstream operations and upstream marketing strategy; proactively identifying how changes in procurement or logistics impact the customer journey and ensuring marketing roadmaps are synchronized with production capacities.
EDUCATION
Haskayne School of Business
Bachelor’s Degree, Business/Commerce, Operations Management
University of Calgary
Bachelor's degree, Business/Commerce, Operations Management
SKILLS
ABOUT ALLEN WANG
Marketing Project Manager with 8 years combined experience in B2B and D2C sales, product, partnerships, and operations/project management. Currently working as a Project Manager in Marketing Operations and Analytics with a focus on optimizing processes and working with stakholders to deliver high-impact marketing initiatives. My current interests are- Operations/Project Management- Product Marketing- Process Optimization- Marketing Analytics and Strategy
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