Allen Sandubrae

Vice President & General Manager - Nexstar Broadcasting

Role: Vice President and General Manager at Nexstar Broadcasting Group
Location: Beckley, WV, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Allen Sandubrae

An accomplished Broadcast Television Executive with a diversity of experience and dynamic leadership abilities. My strengths lie overall station management, revenue generation, news quality, community outreach and station branding. I’ve had the opportunity to manage the life-cycle of station acquisition, technology conversions, talent development, marketing campaigns, and more. This has given me keen insight into what works well on paper and what lets you “hit the ground running” upon implementation. I fully understand the importance of an online marketing strategy which is heavily dependent on a strongly branded station and social media presence. This solidifies two way interaction with viewers as well as providing new and growing revenue opportunities.

Experience

Vice President and General Manager
Nexstar Broadcasting Group
Oct 2014 — Present · Beckley, WV, US
General Manager• Oversee CBS and Fox duopoly.• Only WVMH station to meet and exceed 2015 revenue budget; 2016 projected to hit budget.• Successfully transitioned from private to public company in 2016.• Provided mentoring and assistance to sister station key managers.• Recognized significant growth in key newscasts A25-54 and HH R/S.• Consistently achieving triple digit growth in online revenue.• Stabilized staff and on air product after lack of general manager for 18 months.• Maintaining 95% employee retention rate.

Education

Michigan State University
B.A

Skills

Journalism
Mobile Technology
Training
Digital Media
Broadcast Journalism
Networking
News Writing
Business Journalism
Operating Budgets
Sales
Research
Team Leadership
Tactical Management
High Definition Transistions
Time Management
Web Design
Social Media
Creative Writing
Capital Budgeting
Videography
Editorial
Negotiation
Photography
Market Research
Inspiring Leadership
Breaking News
Mentoring
Leadership
Budgets
New Media
Strategic Planning
Photojournalism
Crisis Management
Crisis Communications
Integration
News
Online Journalism
Promotions
Strategic Communications
Writing

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