Allen Klose
Account Leadership and Strategy @PMG
Signup · Get unlimited contacts
WORK HISTORY
Account Leadership and Strategy @PMG
Dallas, TX, US
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, insights, creative and media, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™.Currently working with clients such as Baylor Scott & White Health, Northwestern Mutual, Ralph Lauren, Carl\'s Jr. and Hardee\'s, Dutch Bros, Mattress Firm, Frost Bank, Nordstrom, Intuit/Turbo Tax, Michael\'s, Whole Foods, and Experian.Manage client relationships and lead teams designing and implementing marketing communication strategies, digital strategies, and plans. Plans include the use of Traditional Television, CTV, YouTube, social media (Facebook, Instagram, Twitter, TikTok), Search (Google, Bing), Display, out of home, print and direct mail.Led the team at Camelot Strategic Marketing & Media which was awarded the $40 million TGI Fridays broadcast and digital media business in January of 2017.Led the team which was awarded the Baylor Scott & White Health brand strategy and media business in June of 2018. Currently lead this account.Repeatedly identify strategic opportunities for companies to expand the effective reach and frequency of their media at a lower cost. In one specific example I implemented a media strategy for a client that provided a 33% increase in media impressions for the same budget.Implemented a new media strategy that reversed a 9% negative trend in store traffic and delivered 23 consecutive weeks of traffic comps that outperformed the industry.
EDUCATION
Augustana University (SD)
Bachelor's degree, Economics and Philosophy
UC Santa Barbara
Master's degree, Economics
University of Nebraska-Lincoln
Master's degree, Marketing
SKILLS
ABOUT ALLEN KLOSE
Allen Klose is a seasoned marketing executive with extensive experience in strategic marketing and media management. Since 2016, he has been a key figure at PMG/Camelot Strategic Marketing and Media, where he manages client relationships and leads teams in designing and implementing comprehensive marketing strategies. Under his leadership, the organization has successfully secured major accounts with renowned brands such as Dave & Busters, Dutch Bros, Carl’s Jr, Baylor Scott & White Health, Dollar Shave Club, PF Chang’s, and many others.Prior to joining, he was Chief Marketing and Product Officer of ACE Cash Express, where he oversaw marketing and product for 1,900 retail financial service centers. In his role he designed and launched a prepaid debit product and enrolled direct deposit customers, he developed and launched over 100 short-term loan products, and was the founder and General Manager of the company’s online lending platform which generated over $100M per year in revenue. While at ACE, Mr. Klose was part of the management team that led a Public-to-Private MBO with JLL Partners.Previously, Mr. Klose served as Chief Marketing Officer of Blockbuster Entertainment (NYSE: BBI) helping to grow revenue from $2.2B to $6.1B during his tenure. While at Blockbuster, he managed $200M+ media budgets, his advertising team won multiple Clio awards, he was part of the team that launched the first retail gift card, and he led the teams that developed and launched Blockbuster’s loyalty program and Blockbuster’s online rental business. In Mr. Klose was part of Blockbuster’s IPO roadshow team, delivering several presentations to potential investors.In 2010, he was nationally recognized as one of 5 finalists for the 2010 Chief Marketer of the year award, and in 2014 was named one of Dallas Ft. Worth’s top CMO’s by The CMO Club and DMagazine. Mr. Klose is also an accomplished researcher, publishing several peer-reviewed journal articles in consumer research and customer service.Mr. Klose earned a bachelor’s degree in economics and philosophy from Augustana University, a MA in economics from the University of California, Santa Barbara, and a MA in marketing from the University of Nebraska.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.