Allen Feliciano

About Allen Feliciano

Hey guys, my name is Allen Feliciano. Growing up, I loved tackling puzzles, whether it was re-imagining a game board (D&D) or literally taking apart my living room. That same spirit led me to found my own consumer goods company in Indonesia, where I learned the ins and outs of scaling operations (and managing a few late-night coffee runs for a 300+ person team). We started with PPE and ended up branching into everything from baby products to bamboo tissues, ultimately generating multimillion-dollar revenue. Along the way, I discovered my passion for storytelling and brand-building, which landed me at places like Adobe, Perplexity, Lucasfilm Ltd, Warner Bros, and many more. I believe that from these experiences, I have acquired my skills in Agile Methodologies, working with cross-functional teams, learning data-driven approaches, and Product/Project Management Experiences. I just got my Bachelor of Science degree in Business Administration at the HAAS School of Business in UC Berkeley, learning how to enhance my analytical and technical skills and business acumen to be able to lead marketing campaigns or brainstorm user-centric features. I’m driven by the same goal: make things that truly resonate with people and spark a bit of joy in their everyday lives.Beyond my professional side, I’m big on collaboration and continuous learning. I love connecting with individuals who share a similar drive, whether we’re geeking out on product management strategies or simply swapping life lessons over a cup of coffee. Feel free to reach out if you’d like to chat about creative problem-solving, new business ventures, or anything in between! Let’s build something awesome together.

Experience

1. Campus Ambassador

   Adobe

   Jul 2025 — Present · San Francisco, CA, US

   Develop engaging social media and digital content using Adobe Creative Cloud and Adobe Express to showcase student creativity. Support and collaborate with Adobe’s Student Programs team on campaigns, events, and initiatives tailored to student creators. Host or participate in events, tutorials, and tabling sessions to help fellow students learn design, branding, and storytelling tools.

Education

• University of California, Berkeley, Haas School of Business

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• Pasadena City College

  Associate of Arts - AA, Business Administration and Management, General

  2019 — 2020