Allen Filush
Principal Product Manager Lead at Microsoft
- Role
- Principal Product Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Allen Filush
Product manager with boundless curiosity. Obsessive about the latest technology trends and their effect on businesses, consumers, and the world we live in. Proven ability to develop strong relationships, build support across stakeholders and lead projects from initial strategy development through to execution. Excels at driving growth through experimentation, data driven decision making and customer focused development. Proud to build products that change the way work is done. Desire to build teams that delivers results while being fun, respectful, and inclusive.Currently working on growing Outlook\'s consumer business and advancing Microsoft\'s customer-focused, experimentation-led and data-driven product development culture. Responsible for delivering topline revenue growth through ad-supported experiences and premium-feature upsell as well as optimizing our new user funnel. Part customer advocate, part investigator, part data-junkie, part dork. In my free time, I enjoy making people laugh, playing and watching sports, and talking technology with whomever will listen.
Experience
Principal Product Manager
Dec 2019 — Present · Redmond, WA, US
Currently working on growing Outlook\'s consumer business and advancing Microsoft\'s customer-focused, experimentation-led and data-driven product development culture. Responsible for delivering topline revenue growth through ad-supported experiences and premium-feature upsell as well as optimizing our new user funnel.Here are a few highlights from my time in this role- Led working team of 15+ to drive Outlook.com user acquisition plan, partnering across Engineering, Design, Research and Brand teams to unlock growth potential for our business- Launched new Outlook.com website for 1.4B monthly visitors, drove 8% increase in the 30-day net new engaged users while keeping sign-in success rate at previously high levels- Secured commitment from Microsoft Account leadership to modernize their fraudulent account prevention tools, reduced account creation rate for signups likely to be fraudulent by 80+% and increasing good user signups by 21%- Scoped and executed campaigns in mini OWA and Universal to drive Outlook mobile installs; mini-OWA saw a 47% increase and accounted for 50% of all app-driven installs in FY20, while Universal finished as the largest big-screen driver of installs at a ~2.5M yearly run rate- Built a $1M+ recurring revenue stream for Universal by delivering premium and ad-supported experiences through partnership with Ads and Edge teams, Windows leadership, legal and PR- Delivered whitepaper analyzing Outlook\'s competitive position in the consumer space; outlined the market landscape, usage trends and key success factors of our competitors. Led LT working session to identify our own opportunities for scaled growth.
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration, Marketing, Information Technology
2006 — 2010
Skills
- Customer Experience
- Product Management
- Product Marketing
- Sales Enablement
- Social Media
- Demand Generation
- Saas
- Sharepoint
- Management
- Enterprise Software
- Strategic Partnerships
- Cloud Computing
- Business Development
- Go-to-Market Strategy
- Competitive Analysis
- Strategy
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