Allen Crater

About Allen Crater

Marketer. Hunter. Angler. Explorer. Writer.By day Allen runs an advertising agency located in his home state of Michigan, where he enjoys chasing whitetail, trout, and birds. Beyond Michigan, you\'ll often find him roaming the backcountry of Montana, Idaho, Colorado, or Wyoming. He’s an avid outdoorsman and enjoys backpacking, camping, fly fishing, hunting, skiing, and watersports. Allen was a founding member and served as co-chair of the Michigan Chapter of Backcountry Hunters and Anglers and currently serves as Vice President for Pere Marquette Trout Unlimited. He is an active member of the Outdoor Writers Association of America, the Association of Great Lakes Outdoor Writers, and the Michigan Outdoor Writers Association.​His personal website, allenoutside.com, features stories, tips, and gear reviews for outdoor adventurers. He is an Editor at Large and regular contributor to Strung Sporting Journal, and pens a quarterly feature for Michigan Out-of-Doors Magazine. His writing has also been published in a number of other sporting publications including Gray\'s Sporting Journal, Fly Fisher, Fly Fusion, Upland Almanac, Tom Beckbe\'s Field Journal, Solace, and Backcountry Journal. His first book,\"Outside in Shorts,\" was honored with the Harold Opie Titus Award for Best Book in 2023, and he recently released his second book,\"For Everything There is a Season.\"Allen began at Stevens Advertising in 1998, became a partner in and was named President in 2005. Stevens is West Michigan’s oldest full-service advertising agency, founded in 1917. For over 100 years the Stevens\' focus has been simple: Intelligent Strategies, Creatively Delivered. Stevens is passionate about their work and clients, partnering with the best brands and working together to take them to the next level.Because Stevens takes a holistic approach to brand development by managing all of the critical elements under one roof, they are able to develop strategic communications that consistently deliver results.Specialties: • Brand Development• Advertising Campaigns• Direct and Automated Marketing• Collateral & Publication• Media Planning and Buying• Website Design and Development• Digital Marketing• Content Development/Storytelling

Experience

1. President

   Stevens Advertising

   Jun 1998 — Present

   West Michigan\'s oldest full-service marketing and advertising agency, specializing in:• Brand Development• Advertising Campaigns• Direct Marketing• Print/Collateral• Internal Communications• Web/Interactive Services

Education

• Grand Valley State University

  BS

  1992 — 1996

Skills

• Wordpress
• Public Relations
• Internal Communications
• Graphic Design
• Online Advertising
• Direct Mail
• Advertising
• Ppc
• Management
• Indesign
• Direct Marketing
• Trade Shows
• SEO
• Corporate Branding
• Media Buying
• Copywriting
• Web Design
• Press Releases
• Digital Media
• Media Planning
• Brand Development
• Creative Strategy
• Sales
• Email Marketing
• Corporate Identity
• Digital Marketing
• Google Adwords
• Marketing
• Brand Management
• Content Strategy
• Brochures
• Social Networking
• Brand Awareness
• Online Marketing
• Integrated Marketing
• Nonprofits
• Social Media
• Sem
• Art Direction
• Newsletters