Allena McKinley
Crm Analyst @Cogent Bank
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WORK HISTORY
Crm Analyst @Cogent Bank
Orlando, FL, US
I administer and optimize the CRM system to ensure clean, accurate data while creating dashboards and reports to track KPIs and campaign performance. I map customer journeys and build segmentation to support targeted outreach, partnering closely with sales, marketing, and support teams to align CRM initiatives. Additionally, I recommend process improvements to enhance efficiency and maintain compliance.
EDUCATION
Penn State Altoona
Marketing and Management, Marketing/Marketing Management, General
ABOUT ALLENA MCKINLEY
For starters, hi, I’m Allena!(Pronounced Uh-LEAN-uh) The foundation of who I am today really started back in high school and college. I always found myself in sales roles, part-time jobs that taught me how to communicate, adapt, and truly understand people. I learned how to adjust my approach depending on who I was talking to, and there was no better feeling than watching someone walk away satisfied. Around that same time, I discovered my love for volunteering and working with purpose-led organizations.I eventually made it official and went to school for marketing and management. I got to learn the theory behind what I had already been doing: how to think like an entrepreneur, how to build a brand, and how to genuinely connect with a community. I continued volunteering throughout my business program, but let’s be honest, entering the workforce is where the real learning begins.Over the past few years, I’ve been lucky to wear a lot of hats. I started in research and lead generation, building buying committees and approaching accounts strategically. From there, I grew into an industry specialist, diving deep into the markets we served so I could better understand our customers and speak their language.I’ve supported sales teams, built client strategies, and discovered how much I love turning knowledge and relationships into meaningful content. Blogs, whitepapers, video interviews, whatever helps educate the audience and make the message actually resonate.In my current role as a CRM Analyst, I use my listening skills and attention to detail to translate existing sales workflows into scalable systems within our new platform. My focus is on improving reliability and efficiency as our teams and organization continue to grow. My favorite part of the role is traveling to meet different teams, onboarding them, and providing ongoing training.Outside of work, you’ll usually find me fostering dogs, trying new local spots, catching up with friends, or volunteering in the community. Tech stack experience: Outreach, Salesforce, ZoomInfo, Canva, Calendly, Microsoft Office, HubSpot, FIS Connections Anywhere, IBIS World
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