Allen Wong
Lead Data Scientist at Macy\'s // I turn Data into Stories and Stories into Actions
- Role
- Lead Data Scientist at Macy's
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Allen Wong
I have over 5 years of experience working in data science. Currently, I am a Lead Data…
Experience
Lead Data Scientist
Jan 2021 — Present
Role and Responsibilities:Marketing Data Scientist Served as subject matter expert for CRM, Paid Media and Loyalty on designing and measuring A/B Tests for personalization campaigns Led a team of 4 data scientistsTech Stack: Google Cloud Platform (GCP), Python, R, scikit-learn, pandas, numpyKey Accomplishments: Implemented a successful customer segmentation model to drive $10M of incremental annual sales Designed a monthly replenishment campaign to remind customers of their low in stock products. Est annual incremental revenue of $3M. Executed a monthly churn prevention campaign to win back at risk customers. Est annual incremental revenue of $2.2M
Education
Moravian College
Bachelor of Arts
Lehigh University
Master's in Financial Mathematics
Skills
- Finance
- Social Media
- Investments
- Spss
- Biochemistry
- Capital Iq
- Public Speaking
- Research
- Microsoft Office
- Powerpoint
- Analysis
- Bloomberg Terminal
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