Rick Allen

Director of Sales - West Afh @Sofidel S.p.A.

Phoenix, AZ, US
EMAILS
r••••••••@sofidel.com
MOBILE NUMBERS
+13•••••••00

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WORK HISTORY

Aug 2025 — Present

Director of Sales - West Afh @Sofidel S.p.A.

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Phoenix, AZ, US

The Director of Sales – Away From Home (West) is responsible for leading the AFH (Away From Home) sales strategy and execution across the Western U.S. region. This position is set to drive growth by managing key distributor and operator relationships, leading a team of regional sales managers, and delivering on sales targets across Education, Office buildings, Manufacturing, Healthcare, Hospitality, Building Service Contractors and other non-retail channels.This role requires a strategic and hands-on leader with a deep understanding of the AFH landscape and a proven ability to build high-performing sales teams, penetrate complex channels, and deliver sustainable revenue growth.

EDUCATION

N/A

Central Michigan University

Bachelor of Science - BS

SKILLS

Sales PresentationsManufacturingProduct DevelopmentContract NegotiationSellingPurchasingB2bPricingForecastingCold CallingDirect SalesShopper MarketingSales OperationsCustomer ServiceDistributorsSales ManagementKey Account DevelopmentBuilding MaterialsCross-Functional Team LeadershipMarketing StrategyKey Account ManagementMarketingCrmSalesStrategic PlanningTeam BuildingManagementSupply ChainNew Business DevelopmentAccount ManagementInventory ManagementLeadershipSales Force DevelopmentSales ProcessNielsen

ABOUT RICK ALLEN

Highly driven, seasoned sales, and account management professional with over two decades…

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