Rick Allen

Director of Sales AFH - West

Role: Director of Sales - West Afh at Sofidel S.p.A.
Location: Phoenix, AZ, US
LinkedIn followers: 500 followers

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About Rick Allen

Highly driven, seasoned sales, and account management professional with over two decades…

Experience

Director of Sales - West Afh
Sofidel S.p.A.
Aug 2025 — Present · Phoenix, AZ, US
The Director of Sales – Away From Home (West) is responsible for leading the AFH (Away From Home) sales strategy and execution across the Western U.S. region. This position is set to drive growth by managing key distributor and operator relationships, leading a team of regional sales managers, and delivering on sales targets across Education, Office buildings, Manufacturing, Healthcare, Hospitality, Building Service Contractors and other non-retail channels.This role requires a strategic and hands-on leader with a deep understanding of the AFH landscape and a proven ability to build high-performing sales teams, penetrate complex channels, and deliver sustainable revenue growth.

Education

Central Michigan University
Bachelor of Science - BS

Skills

Sales Presentations
Manufacturing
Product Development
Contract Negotiation
Selling
Purchasing
B2b
Pricing
Forecasting
Cold Calling
Direct Sales
Shopper Marketing
Sales Operations
Customer Service
Distributors
Sales Management
Key Account Development
Building Materials
Cross-Functional Team Leadership
Marketing Strategy
Key Account Management
Marketing
Crm
Sales
Strategic Planning
Team Building
Management
Supply Chain
New Business Development
Account Management
Inventory Management
Leadership
Sales Force Development
Sales Process
Nielsen

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