Allen Carrasco

About Allen Carrasco

Creative. Innovative. Collaborative. Leader. Transformer.Allen Carrasco’s accomplishments as a creative director and project leader, combined with his dynamic, award-winning photography and videography skills create customer-building results with every project he undertakes. He is an expert on visual marketing, marketing communications, social networking, branding, all forms of camera work, and all forms of media. He understands innately how to transform a concept into messaging that sweeps companies and customers into new levels of success and satisfaction. His work helps drive business strategies and campaigns to new thresholds, whether working with print, broadcast, or online platforms. For the past 35 years, Carrasco has been one of the most versatile cameramen and creative media developers in Southern California. He began in the action sports, travel, music, and active lifestyle industries, shooting fashion, sports, and cultural events and directing new-line product shoots for many companies. He has served as a magazine photo editor, Director of Photography, Creative Director, Project Director, and Marketing/Brand Consultant for a wide variety of organizations and individuals. He organizes media and marketing presentations at product launches, trade shows, conventions, conferences, galas, and many other venues. In almost all cases, clients have tabbed Carrasco for his ability to see the larger, future course of a product or marketing campaign. They have turned to his ability to assemble, motivate, and focus teams toward the goal outcome, and have benefitted greatly from his collaborative approach — and his skills with communication and cameras, which he brings to every opportunity.

Experience

1. Visiorary Owner

   Carrasco Creative Media

   Jan 1980 — Present · Los Angeles, CA, US

   Through the years, Carrasco has worked with many of the top personalities, companies, and activities that have driven the active lifestyle and entertainment cultures. His talents have been sought after by Rock and Roll Hall of Famers like Rod Stewart, the Rolling Stones, Tom Petty, and Carlos Santana; New York Times bestselling author/speaker Deepak Chopra; business and personal leadership icons Stephen Covey and Tony Robbins; the top action and extreme sports athletes in the world; and companies such as Quiksilver and Body Glove. Carrasco has worked extensively in the home and garden industry since it began booming in Southern California. He has photographed estates, landscapes, and designs for high-end architects and builders, as well as covered and featured inside spreads within the industry’s top home and lifestyle magazines. In 2009, after receiving several awards, Carrasco was honored by the Master Pool Builders Guild of America for his work. Carrasco’s photographs have also been published in a wide variety of fashion, active lifestyle, home/garden, outdoor, music, and sports magazines, among them Cosmopolitan, Rolling Stone, Interview, In Style, Home and Gardens, Surfer, Living In Style, Guitar Player and Orange Coast. His photographs recently appeared in When We Were The Boys, a strong-selling memoir by his lifelong friend, Stevie Salas, former lead guitarist to Rod Stewart and Mick Jagger. The bottom line? Allen Carrasco not only drives solutions, but he also brings in and ties together all the elements between his skills and those of existing team members he oversees as a media producer, creative director, brand marketing strategist, or director of photography. His wealth of experience as a businessman, project coordinator, photographer/videographer, and participant in most of the subjects in which he engages informs his vision, passion, and commitment to bring forth results that transform businesses.

Education

• Palomar College

  Certificate of Photography and Graphic Arts

  1980 — 1984

Skills

• Video Production
• Styling
• Television
• Portrait Photography
• Public Relations
• Marketing Strategy
• Advertising
• Magazines
• Web Design
• Indesign
• Social Media Marketing
• Brochures
• Fashion
• Blogging
• Event Photography
• Photoshop
• Editorial
• Video
• Graphic Design
• Image Editing
• Photography
• Digital Photography
• Social Networking
• Multimedia
• Beauty Industry
• Fine Art
• Painting
• Social Media
• Marketing
• Creative Direction
• Creative Writing
• Commercial Photography