Allegra Lynn
Senior Digital Communications Manager, Stop @Vital Strategies
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WORK HISTORY
Senior Digital Communications Manager, Stop @Vital Strategies
NY, US
Implemented a comprehensive search engine optimization strategy resulting in a 55% increase in organic traffic in 2023 and 47% in 2022.• Overhauled every aspect of the website\'s front end to optimize for aesthetics and user experience.• Modernized the back end by migrating content to an improved WordPress environment and performing QA.• Created and managed five translated versions of the website, accounting for 56% of site traffic in 2023.• Improved understanding of user behavior through Google Analytics and implementing Google Tag Manager.• Developed monthly KPI reports, translating web data to show our impact to Bloomberg Philanthropies.• Led an RFP process to select a web development agency and nurtured a close relationship with them over three years.• Found creative ways to approach problems within existing tech constraints.• Maintained and updated exposetobacco.org.
EDUCATION
University of Pittsburgh
Bachelor of Arts, Communication Major • Italian Minor
SKILLS
ABOUT ALLEGRA LYNN
Digital product professional with 10 years of experience in NYC. Passionate about strategy, branding, web management, SEO, and analytics. Love simplifying complex issues through creative storytelling to wide audiences.
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