Alla Valente
Principal Analyst at Forrester | Risk & Compliance, ERM, TPRM, CLM, GRC, AI regs
- Role
- Principal Analyst at Forrester
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alla Valente
I\'m a Principal Analyst on Forrester’s Security & Risk team covering ERM, GRC, third-party risk, supply chain risk, AI regulations, and CLM based in New York City. Prior to joining Forrester, I spent 20 years in B2B marketing helping launch and market successful security and risk SaaS technologies, emphasis on optimizing the marketing mix to increase sales. Roles span across marketing leadership and strategy, product marketing, digital, and customer marketing at privately-held and publicly-traded firms. Background includes overseeing all aspects of brand development, messaging, go-to-market activities, digital marketing, lead generation, and marketing communications.
Experience
Principal Analyst
Apr 2025 — Present
Education
Harvard Business School
Harvard Business Analytics Program, With Distinction, Cohort Representative
2020
Skills
- Training
- New Business Development
- Customer Relationship Management (Crm)
- Crm
- SEO
- Event Planning
- Email Marketing
- Strategic Planning
- Management
- Lead Generation
- Product Launch
- Strategic Partnerships
- Integrated Marketing
- Negotiation
- Marketing Communications
- Strategy
- Creative Direction
- Salesforce.com
- Copywriting
- Marketing
- Marketing Strategy
- Product Marketing
- Advertising
- Demand Generation
- Business Development
- Digital Marketing
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