Allan Finehirsh
President @Alliance Group
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WORK HISTORY
President @Alliance Group
Los Angeles, CA, US
Brand partnerships, experiential marketing, media alliances, and content development.Extensive work with clients including Intuitive Machines Lunar Missions [ie. Columbia Sportswear brand partnership], The Planetary Society [ie. Spaceships with Sinking Ship Entertainment], Axiom Space, U.S Space & Rocket Center / Space Camp, and, AMC, Animal Planet, Discovery and Viacom on show marketing brand partnerships generating over $150 million in off-channel exposure through partner activation ie. American Heart Association, Barnes & Noble, 800 Flowers, Sonic, Sally Beauty, NYC & Company, Formula Drift, Complex, Southwest, Postmates, The Nature Conservancy, Hard Rock Cafes and GameStop.Worked with ANOC World Beach Games 2019 San Diego on sponsorship and television/digital distribution. The Association of National Olympic Committees (ANOC) created a global event blending the synergy of elite athletes with the vibrant energy of beach culture, bringing together sports and stars for a new generation of fans. Stakeholders; ANOC, International Federations and world class athletes. Additional clients: USA Wrestling - secured an historic partnership with NBCSN and Universal Sports Network providing unprecedented coverage of Olympic-style wrestling for the 2015 season. Member of 2016 Men\'s Freestyle World Cup Organizing Committee [Los Angeles] collaborated with NBCSN, sponsors, International Federation, USOC and LA2024; created NASCAR West Coast FanFest / Petersen Automotive Museum exhibit; developed Hallmark Channel movie inspired by Susan G. Komen Race for the Cure; Academy of Television Arts & Sciences corporate partner initiatives and Buzztime Interactive Digital Out of Home Network sponsorship/content.CMO at Bellator MMA, a Viacom company - liaison with Viacom / Spike on marketing, business development, live events, sponsorship and licensing.
EDUCATION
University of South Florida
BA Business / Marketing
SKILLS
ABOUT ALLAN FINEHIRSH
Strategic and innovative executive with extensive integrated marketing experience. Diversified background in agency management / new business, sports, entertainment, content development, and multi platform media / brand alliances. Excellent track record in building brands and businesses.
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