Allan Barr

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALLAN BARR

Allan Barr is the CEO at The BIG Partnership, which industry bible PR Week ranks as the largest marketing and communications agency in the UK outside London.Recognised as one of the country’s leading authorities on marketing and communications, over the last 19 years Allan has been responsible for delivering successful comms strategies for some of the world’s largest organisations.Allan started his career working within marketing and communications for a number high-growth IT companies, before moving onto roles with two of the world’s four largest professional services firms.Following two years as head of public relations in Scotland for PricewaterhouseCoopers, Allan joined rival global professional services firm KPMG in 2004 where he had overall responsibility for the firm’s communication strategy across its UK regional network.Since joining BIG in 2007, Allan has had responsibility for developing and delivering successful marketing and communications strategies for a range of high profile clients, including Aldi, Loganair, NHS, Stagecoach, Clydesdale Bank, First Bus, Standard Life, ScotRail, Famous Grouse, KPMG, The Macallan, Glasgow 2014 and The Scottish Government.In addition to sitting on the board, Allan focuses his time on advising the agency’s clients from across the public and private sector on how they can use PR, digital, marketing and design in the way they interact and communicate with their customers and stakeholders. He also regularly speaks on these subjects at conferences, industry events and in the press.A graduate of the University of Strathclyde’s Business School, he also holds a Masters in Information Technology & Global Commerce. As a keen road cyclist, Allan previously sat on the Board of Scottish Cycling, the governing body for cycle sport in Scotland, and continues to advise the organisation on a range of issues.