Allan Muteti
Retention Marketing Manager, Roswell NYC | Creative, Engineering, Growth Marketing for Shopify Plus Brands
- Role
- Retention Marketing Manager at Roswell
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Allan Muteti
I work in lifecycle and retention marketing for DTC eCommerce brands on Shopify, helping…
Experience
Retention Marketing Manager
Apr 2024 — Present · NY, US
Lead lifecycle strategies for 7+ DTC brands, mapping customer journeys and optimizing touchpoints to increase LTV and loyalty- Grew Hat Heaven’s SMS journey revenue 79% QoQ (Q4 → Q1) by adding touchpoints, A/B testing timing and content, and expanding win-back opportunities- Drove 311% YoY campaign revenue growth for Rotor Riot (Q1 2024 → Q1 2025) through segmentation, seasonal campaign planning, and flow optimization- Build and optimize lifecycle journeys in Klaviyo and Attentive, including welcome series, abandonments, cross-sell, replenishment, and win-back flows- Oversee lifecycle KPI reporting and translate insights into churn reduction and retention growth strategies- Create and refine audience segmentation using behavioral and transactional data to deliver personalized campaigns that drive incremental revenue
Education
University of Southern California
Master of Science - MS, Marketing
2019 — 2021
San Francisco State University
Bachelor's degree, Communication and Media Studies
2016 — 2018
Yellow
Accelerator Participant
2021 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.